Are people still interested in DEI? Turns out yes.
After an energizing and engaging week, I was all fired up to write this blog post a sexual harassment in middle school… but after an emotional weekend, I’ve found I don’t have it in me to get all fired up right now.
Rather than pushing myself through, I’ve decided to save that for another time, and instead to share some of our most popular blog posts from the past… which lead me to be curious to look at our website stats (which honestly we don’t look at in the way we probably should) to see if traffic has dropped off this year, what with the DEI pushbacks and all.
I don’t think we have a large enough volume of traffic for this to be indicative, but imagine my surprise - traffic is actually up! And keyword traffic seems to indicate a genuine interest in DEI and what it is. In fact, our top keyword search for the past year is “equity vs. equality.” And for the past 30 days? “Learned entitlement.” Wow! Our email open rates are up too.
This does track with what we’ve seen, which is more people speaking in favor of DEI than ever, even those who don’t usually talk about it. But it’s interesting to see that backed up by some data.
Anyway, for what it’s worth, here are our top three visited blog posts from the last 30 days:
Why DEI belongs outside HR, despite being critical to HR (this has consistently been our most visited blog posts for a long time actually)
Equity can feel “unfair” to those who already have advantages
I’m curious, is there a blog post we’ve written that stands out in your memory, perhaps one you’ve shared with colleagues and friends?
Banner photo by Alethea Cheng Fitzpatrick
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